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Speaker, author, teacher, consultant: I teach/consult to financial, tax, and legal professionals about the tax laws that govern IRAs and employer plans


About Denise Appleby

Denise is CEO of Appleby Retirement Consulting Inc., a firm that provides IRA tools and resources for financial and tax professionals. She has over 15 years of experience in the retirement plans field, and has co-authored several books and written over 400 articles on IRA rules and regulations.


Denise is also CEO of the consumer website that provides free information about IRAs, More about Denise at


Extensive Practical Experience

Denise held several senior retirement plans related positions with Pershing LLC, which includes Vice President of Retirement Plans Products and Services, Retirement Plans Manager, Trainer, Training Manager, Compliance Consultant, Technical Help Desk Manager and Writer. Denise has extensive experience with training the staff and financial advisors of many broker-dealers on retirement plans related topics. Denise has also provided training to hundreds of financial advisors, as well as tax and legal professionals on the rules and regulations that govern IRAs, SEP IRAs, SIMPLE IRAs and qualified plans.


Denise's wealth of knowledge in retirement plans led to her making appearances on CNBC's Business News, Fox Business Network and numerous radio shows, as wells as being quoted in the Wall Street Journal, Investor's Business Daily, CBS Marketwatch's Retirement Weekly and other financial publications, where she gave insights on retirement planning. Her expertise and knack of explaining complex retirement plans rules and regulation, so that they are easily understood, created a demand for her to speak at various conferences and seminars around the country.


With her experience, interests and qualifications dedicated to retirement plans, Denise has co-authored the following three books on retirement accounts:

-    Roth IRA Answer Book, Published by Aspen Publishers. TheRoth IRA Answer Book, Sixth Edition, provides an up-to-the-minute tutorial on this subject for a wide variety of professional markets, including pension consultants, insurance agents, financial planners and investment advisors, plan administrators, lawyers, and accountants, as well as businesses that promote, market, service, or provide technical support to retirement plans, products, and related services.

-    Quick Reference to IRAs,Published by Aspen Publishers. TheQuick Reference to IRAsprovides attorneys, accountants, financial planners, and consultants - along with their clients - with the essential facts and advice regarding the planning, implementation, and administration of IRAs.

-    Adviser's Guide to Retirement Plans for Small Businesses, Published byAICPA. The Adviser's Guide to Retirement Plans for Small Businesses is designed to provide you with the knowledge and tools you need to offer strategic advice about retirement plans. In 30 chapters, you’ll find discussion of statutory requirements, the legal structure of various plan types, as well as detailed information on plan design, establishment, monitoring, administration, correction of failures, and termination.

Denise has also written over two hundred articles for many newsletters, including the Pershing LLCs SixtySomething, Pershing LLC's "The Pershing Press", Ed Slott's IRA Advisor and

Helping Consumers

Denise is creator and CEO of the consumer website, which provides free information to consumers about IRAs and other retirement accounts, including how to avoid costly mistakes and how to benefit from the favorable rules available only to these accounts.

Committees and Awards

While with Pershing, Denise served as a member and firm representative of the Security Industry Association's (SIA) Retirement and Savings Committee and has spoken at their Savings & Retirement Symposium , which is attended by financial services professionals from a variety of fields, including marketing , sales, legal, operations, and strategic planning.


Denise received several recognition awards for outstanding job-related performances, including Pershing's Leadership Awards for significant contribution to the development of system rules engine and policies & procedures for changes effected by new tax laws and the Outstanding Representative Award from New York Metropolitan Society of Consumer Affairs Professionals

Academic and Professional Qualifications

Denise, a Rutgers State University graduate, holds the following professional certifications:

  • Accredited Pension Administrator (APA), National Institute of Pension Administrators, Chicago IL
  • Certified IRA Services Professional (CISP), Institute Of Certified Bankers, Washington DC
  • Chartered Retirement Plans Specialist (CRPS), College of Financial Planning; Denver CO
  • Certified Retirement Counselor (CRC), International Foundation for Retirement Education (InFRE)
  • Certified Retirement Services Professional (CRSP), Institute Of Certified Bankers, Washington DC

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